Tiina Raikko



Tiina has spent over 20 years with blue chip organisations on both sides of research. She spent 10 years in client service at Yann Campbell Hoare Wheeler/Millward Brown before moving to Unilever where she was Director of Consumer Insight and Marketing Operations in addition to leading a successful category business team and the annual planning process for the Board. In 2009 she launched her own consultancy, Fuel. Fuel works with research agencies to help better meet client needs and tailor their own services and provides consultancy and contract consumer insight support on the client side.