Sue York

Research Services Manager

Institute for Social Science Research – The University of Queensland

Sue is a market and social researcher working at the Institute for Social Science Research at The University of Queensland in Australia.

Sue is one of the authors of The Handbook of Mobile Market Research. She is joint editor and curator of the ESOMAR book and ongoing project Answers to Contemporary Market Research Questions.

Sue enjoys working at the intersection of research methodology, technology, and innovation. She has a love of new methods and techniques and is a strong advocate of methodological rigour and the need for research on research to continually improve research approaches.

Sue has a high profile within the global market research community, and has run workshops for bodies such as ESOMAR, AMSRS (Australian Market and Social Research Society), and the MRSS (Singapore).

Sue is an active member of the market research online community and was a founder of NewMR.

Sue tweets as @1sue3, mostly about research methods and related innovations.