Sam Everingham has worked in market and social research for over 20 years, the last seven running his own business. A regular speaker, Sam has a background in health, psychology, and research methods. His client list is a global one, as well as Leo Pharma, Oztent and Boehringer. He combines passions for healthcare and social research with consulting to government to progress social policy. His research on the rationale and perinatal outcomes for Australians operating outside the law to create families via surrogacy was ground-breaking, producing two articles in the Medical Journal of Australia this year. His passion’s include story-telling and audience engagement. Increasingly Sam’s work involves assisting international clients better understand Australian B2B and consumer markets. He is the author of three non-fiction books.