Sally co-founded Luma in 1991 and co-developed the add+impact® the global advertising testing tool. Over the past twenty years Sally has worked with many of the top local and global organisations. Sally is passionate about continuing to improve research. She is constantly looking for new ways to do research and never afraid to try new ideas or technology. Under her guidance Luma set up the first Advertising Insights Community in Australia and was also involved in early mobile and facial recognition research. Sally shares this work and knowledge by speaking at conferences around the world. In the last two years she has spoken about mobile research developments in five different countries.