Paul Vittles


Instinct and Reason

Paul Vittles, Director of Instinct and Reason, is a researcher, consultant, coach, facilitator, business leader, social entrepreneur, change agent, award-winning conference speaker and thought leader. He has worked in research for 30 years, holding leadership positions with TNS, Urbis, Nielsen, and MORI as well as growing a research business as CEO from 5 to 50 employees. He is a Fellow of the MRS. Paul’s most famous project was the engagement exercise to decide what to do with the site of 25 Cromwell Street in Gloucester, the home of the serial killers Fred and Rosemary West. Paul moved to Australia in 2005 and, that year, won the AMSRS Best Paper for “Research as a Life Changing Experience”. Paul is Chairman of the Australia & NZ branch of the RSA, a UK-based not-for-profit social innovation network founded in 1754. Paul is currently leading several groundbreaking initiatives around mental health and suicide prevention. He has twice won the TEDxSydney competition for “the best idea worth spreading” and, in 2014, got to pitch the revolutionary idea Digital Life Saving from the stage at the Sydney Opera House to 2,500 movers & shakers.