Paul Chan

Chief Executive Officer


With a background in land economics, Paul Chan spent the late 90s in Silicon Valley during the heady days of the boom. He began to think of each person’s profile as an asset that could appreciate over time, and saw that profiles were connected to real spending. Envisioning a platform that would store the kind of data he believed was valuable to both individuals and businesses, Paul used next generation profiling techniques and user participation to envision the ultimate insights intelligence and relationship marketing solution, the Pureprofile Platform. The first cloud-based app suite to seamlessly combine a single customer profile across almost all data collection methods, Pureprofile’s research and marketing tools allow companies to directly connect with responsive segments of consumers by accessing an organised view of each person’s interests, purchase intent and preferences.