Navin Williams



Navin Williams is the founder and CEO at MOBILEMEASURE Consultancy Limited. Navin has extensive experience in the Market Research, Technology, and Media & Telecom sectors. Navin has worked for some of the world’s market research leaders across the disciplines of media, consumer (IMRB, RI & Nielsen), and retail (Nielsen). He has held senior roles in four countries, spanning two continents. His last assignment with Nielsen was as Head of Consumer Research (FMCG) in China.

He has spent a large part of his career introducing pioneering digital and mobile data collection methods in Asia, Africa, and other parts of the world. His quest to drive mobile and digital adoption in market research led him to found MOBILEMEASURE. A digital pioneer, Navin is widely regarded as a thought-leader in the evolution of mobile technology in research. Navin is the co-author of University of Georgia’s MRII curriculum Mobile Marketing Research and is part of ESOMAR’s Mobile Monitoring Group.

A frequent speaker at conferences, he also lends his time to universities and schools introducing mobile market research to students and professionals.