Research Director, Cross-Platform Custom Insights
Melanie heads up Nielsen’s customised research of cross-platform media consumption. Melanie started her research career in London during the days of the dot com boom in the late ‘90s, with an online computer games service and ‘e-tailer’. She has specialised in conducting research to understand and measure online consumer behaviour since 1999, and joined Nielsen’s online division in Sydney at the beginning of 2003. Melanie authors numerous studies and reports which focus on digital and cross-platform behaviour including Nielsen’s Australian Connected Consumers Report, South Asian Cross-Platform Series and The Australian eGeneration Report. She also regularly conducts proprietary research studies for media owners such as Google, Facebook, Channel Nine, Fairfax, SBS and Telstra.