Megan is an entertainment and media industry specialist at PwC where she performs strategy, due diligence, forecasting, and market analysis work for clients. She has over 20 years experience in media ranging from producing television and radio programs to designing cross-media strategies – both content and advertising – for online and traditional media properties. Her clients include the IAB, the MFA and many media organisations across Australia. Megan is the Australian editor of PwC’s annual market-leading publication: The Australian Entertainment & Media Outlook which provides forecasts and commentary on eleven media segments covering advertising and consumer spending. In the current edition Megan wrote the internet section and produced the feature on the changing nature of marketing.