What’s So Important About Technology in Market Research? A Workshop Discussion on How It’s Used and Misused (Chair)
Making Digital Real: Factoring Contextual Needs And Behaviors Into UX Innovation (Chair)
Neural Reflections on the Path to Purchase (Chair)
Mobile Research in Emerging Markets (Chair)
New Devices, New Media, New Metrics (Chair)
Mobile Workshop: SO-CO-MO – Social Colliding with Mobile: Messaging Apps the Gateway to the mobile community (Chair)
Martin is Australia’s highest profile opinion pollster. Newspoll has a 100% record estimating state and federal election outcomes and has surveyed over 2 million Australians. He graduated as an economist from The University of Wollongong and has worked in economic research, human resources, politics, advertising research, marketing and market and social research. Martin has advised Australian firms, associations and governments in hundreds of studies and recently worked as the lead social researcher assisting the Expert Panel on Constitutional Recognition of Indigenous Australians. He is the co-author of two books on business in Australia.