In his role as Commercial Director, Luke heads up Sales and Operations for Pureprofile. A core member of the Pureprofile team, over the last six years Luke has been an integral force behind the evolution of Pureprofile’s groundbreaking technology. Harnessing the Pureprofile Platform, Luke has helped hundreds of researchers unlock incredible insights through a deep, transparent, and scaleable relationship with millions of consumers across the globe. Consumers that participate because they are empowered to take control and build a true asset out of their online data. A serial evangelist of Pureprofile’s new model of panel, Luke continues his crusade to turn ‘panellists’ and ‘data points’ back into people within the hearts and minds of the research industry.