Kevin Gray is a marketing scientist who has been in marketing research for more than 25 years. His background covers dozens of product and service categories and over 50 countries. Kevin began his marketing research career on the client side in New York, and he has broad experience with the A-Z of marketing research. This includes advanced analytics and new product development for Nielsen Customized (CR) and Research International. He founded his consultancy, Cannon Gray, in 2008 and works with clients, marketing research agencies, consultants and ad agencies located in many regions of the world. His chief focus is on providing marketing science and analytic support to enhance decision making. He’s a strong believer in taking advantage of new research tools and data to their fullest…but without letting the tools and data become the ends rather than the means.