Johan Vrancken

Senior Vice President Asia Pacific


As Senior Vice President, Johan Vrancken leads the Affinnova Asia Pacific Practice in Singapore. In this capacity, Johan and his team are responsible for accelerating the adoption of Affinnova’s technology platform within FMCG and other verticals throughout the Asia Pacific region. Vrancken joined Affinnova in 2013 as part of their Asia Pacific launch team. In 1.5 years, Affinnova Asia Pacific has accumulated an impressive regional client roster, including P&G, Coca-Cola, MasterCard, Unilever, Nestle, General Mills, Kimberly Clark, AB-Inbev, Kellogg’s, L’Oreal, Mondelez, Colgate Palmolive, Energizer, Friesland Campina, Diageo, GSK, Johnson & Johnson, BAT, Bayer and Reckitt Benckiser. Prior to joining Affinnova, Vrancken worked for agencies in Singapore, such as eYeka. He started his career in brand marketing with FMCG companies Danone and AB InBev in Europe. He holds an MBA and Master in Political and Social Sciences, both from the University of Antwerp in Belgium.