George is a respected leader in the Australian market research industry, having held senior positions on both the client and agency side. His unique experience delivers a high-level capability to design commercial and social research and drive strategic and tactical action. His expertise in leading the design and outcomes of hundreds of research projects give him a unique insight into the critical factors driving research success. With twenty years’ experience George is an active participant in the industry, through such roles as Co-Chair of the 2014 AMSRS Conference, Chair of AMSRS Qld Committee and involvement in AMSRO. As CEO of Enhance Research he leads an enthusiastic team of research professionals in delivering actionable insights for some of Australia’s leading commercial and government client organisations.