Erica has been a leader and innovator in the Australian market research industry for over 15 years. Her agency, Direction First has pioneered visual approaches in online research in Australia. Remaining at the forefront of industry innovation, the firm now works in partnership with InSites Consulting in Australia. Erica has been a regularly invited speaker and presenter at Australasian research and innovation conferences over many years, the most recent being in 2014 where she presented a Master class at the Asia Pacific ESOMAR conference in Jakarta on Collaborating with Consumers. Erica has been an award winning speaker over many years, participates in several industry panels and management events, and co-chaired the AMSRS Conference in 2013.