Ellen Baron

CEO

Ruby Cha Cha

Ellen Baron is a Consumer Psychologist, a small business owner and worrier. She is a qualitative warrior, passionate about new thinking, social media and storytelling. She is addicted to television in all its forms, especially pop culture and politics.  She loves a good Alsatian wine, salty snacks and dogs.  Her strongest belief is that consumers are irrational, but ultimately they are always right.