Dr. Simon Fifer

Business Manager

Institute for Choice, UniSA Business School, University of South Australia

Simon began his career in market research over 10 years ago and has since moved into a dynamic role balancing academic and industry goals at the Institute for Choice, UniSA. Simon has a PhD in Choice Modelling and is responsible for the Institute’s relationship and engagement with industry. Simon is always looking to improve the methods that we use in industry to generate insights for clients and has a special interest in dashboards / decision support systems (making models look good!).