Dr. Jorge Arana

Associate Research Professor

Institute for Choice, UniSA Business School, University of South Australia

Jorge’s research interests lie in developing marketing tools that integrate robust data analysis with expert elicitation techniques providing personalized responses for specific managers needs and market contexts. He holds a PhD in Bayesian Statistics and Human Decision Making, and visiting academic positions at University of California, Berkeley, Tokyo Institute of Technology, University of Aberdeen, University of Technology Sydney and University of South Australia. Jorge is also a member of the UNESCO Chair on Tourism and Sustainability at the ULPGC (Spain), where he explores the extension conventional social and welfare developing policies with insights from behavioural economics and statistical analysis.