Market Research Society of Malaysia (MRSM)
Barry Ooi has been involved in marketing and marketing research for more than 20 years. His history of employment includes Ericsson (when mobile phone was big and expensive!) and Nielsen (where research is based on voluminous reports). He has been involved in the Marketing Research Society of Malaysia for more than 10 years. He’s one of the pioneers instrumental in setting up the national research association. He’s the current President of the Marketing Research Society of Malaysia and is the 2014 Chair of APRC (Asia Pacific Research Committee). Barry is also the Managing Director of Potentiate Malaysia. His mission is to introduce fresh thinking and newer ways of doing research to the South East Asian market leveraging on Potentate’s technology and expertise; especially in the CEM and Data Integration & Visualisation verticals.