Alan King



A Strategic Marketing Consultant with over 20 years experience, Alan has worked extensively in Europe, Asia, North America and Australia, solving a range of marketing challenges. Alan now works at Fiftyfive5, one of Australia’s leading market research agencies where he helps clients uncover powerful, actionable and commercial opportunities for growing their businesses and brands. These opportunities can encompass innovation, positioning and portfolio ideas – but always rely on fresh insights into markets, consumers or brands.