Presentation Decks from IIeX Asia Pacific 2014

PDFs and videos of all available presentations are viewable via the links below. Thanks to all of our presenters!

 

DAY ONE, DECEMBER 4

MODULE 1: THE TRANSFORMATION IMPERATIVE

9:00AM

  • The Rise, Fall, and Rise of Social Media Research
    by Annie Pettit (Research Now): [PDF] | [VIDEO]

9:20AM

  • The Future of Media Consumption & Measurement
    by Megan Brownlow (PwC): [PDF] | [VIDEO]

9:40AM

  • The Single Direction Technology is Moving, and Why It’s Vital to Consumer Behavior Research
    by Clint Taylor (Sentient Decision Science): [PDF] | [VIDEO]

10:00AM

  • Connecting to the Mind of Special Y Species
    by Dangjaithawin Anantachai (Intage Thailand): [PDF] | [VIDEO]

10:20AM

  • Hacking MR – Retail Research: Today’s Problem
    by John Batistich (Westfield): [PDF] | [VIDEO]

 

TRACK 1: NEW DATA, NEW METHODS, NEW IMPACT – AN OVERVIEW

11:00AM

  • Dive Into SAMURAI Spirit: Unlocking the Japanese Consumers with MROCs
    by Tomoko Yoshida (Freelancer): [PDF] | [VIDEO]

11:20AM

  • Digital Meets Package Design: How Technology Is Creating a Competitive Edge at Shelf
    by Johan Vrancken (Affinova): [PDF] | [VIDEO]

11:40AM

  • The Future of Tracking
    by Bob Burgoyne & Ryan France (TNS): [PDF] | [VIDEO]

12:00PM

  • Tapping the Power of Data Fusion
    by Grant Bell (The Acid Test): [PDF] | [VIDEO]

12:20PM

  • Reposition Research (and Yourselves) with Behavioral Economics
    by Stephen Paton (AGL): [PDF] | [VIDEO]

 

TRACK 2: AUSTRALIAN #MRX – INNOVATING LOCALLY TO CONNECT GLOBALLY

11:00AM

  • #AMSRS Innovating Locally
    by Liz Moore (AMSRS): [PDF]

11:20AM

  • Trust and Personal Data: GRBN’s Global Research Sounds a Warning for Marketers and Market Researchers
    by Peter Harris (APRC) & Annie Pettit (Research Now): [PDF]

12:40PM

  • The Evolution of Research Downunder and a Look Into the Future
    by George Zdanowics (Enhance Research): [PDF]

 

MODULE 2: THE NEW RESEARCH PARADIGM

TRACK 1: SOCIAL, MOBILE, & LOCAL

2:30PM

  • What’s So Important About Technology in Market Research? A Workshop Discussion
    by Chris Clarke (SSI): [PDF] |

3:20PM

  • Making Digital Real: Factoring Contextual Needs and Behaviors Into UX Innovation
    by Daniel Bluzer-Fry (The Lab): [PDF] | [VIDEO]

3:40PM

  • Mobile Research in Emerging Markets
    by Mark Shoebridge (biNu): [PDF] | [VIDEO]

4:20PM

  • New Devices, New Media, New Metrics
    by Melanie Ingrey (Nielsen): [PDF] | [VIDEO]

 

TRACK 2: BIG DATA & ADVANCED ANALYTICS

2:00PM

  • Personalized Customer Experience Management
    by Prithvijit Roy (BRIDGEi2i): [PDF]

2:20PM

  • Why Big Data is a Fallacy
    by Brian Fine (QOR) & Dr. Con Menictas (Qantas): [PDF]

2:40PM

  • Oversupply – Are We Spoilt by Having Too Much?
    by Derek Jones (D&M Research): [PDF]

3:20PM

  • Big Data and Mobile Saved My Life
    by Paul Vittles (Instinct & Reason): [PDF] |

3:40PM

  • All Things Bright and Connected
    by Jo Brockhurst (Watermelon Research): [PDF]

4:00PM

  • Facial Coding, the Big Data of Emotional Measurement
    by Matthew Newcomb (Realeyes): [PDF]

4:20PM

  • Adapt or Drown: How to Swim in an Ocean of Big Data
    by Luke O’Brien (Pureprofile) & Gina Lagos (GALKAL): [PDF]

 

 MODULE 3: RECOGNIZING RESEARCH

5:00PM

  • A World Without Panel Companies: The Changing Landscape of Online Fieldwork
    by Tom Mitchell-Taverner (Cint): [PDF] | [VIDEO]

5:20PM

  • Panel: Solutions and Visions
    by Ray Poynter with Colin Wong (Survey Analytics) & Anupam Bhargava (Affinnova): [PDF] | [VIDEO]

 

DAY TWO, DECEMBER 5

MODULE 4: THE ROLE OF RESEARCH IN A DATA RICH WORLD

9:00AM

  • What We Expect from Insights Today
    by Liz Moore (Telstra): [PDF]

9:20AM

  • Behavior Change, Not Insights
    by Han Zantingh (BrainJuicer): [PDF] | [VIDEO]

9:40AM

  • Technology Rising: Riding the Wave of Today’s Customer
    by Peter Harris (Vision Critical): [PDF] | [VIDEO]

10:00AM

  • Unstructured Data in a Big Data Environment
    by Henry Cheang (Potentiate) & Stephen Paton (AGL): [PDF] | [VIDEO]

10:20AM

  • My Mother’s Throne Room: The Technology that Defines Modernity in a Developing World
    by Dave McCaughan (McCann Worldgroup): [PDF] | [VIDEO]

 

TRACK 1: PEOPLE, DATA, & INSIGHTS

11:20AM

  • The Surprising Truth About Insight: “Why Didn’t I Think of That?” by Jason Buchanan (Optimum Consulting & Employee Life): [PDF] | [VIDEO]

11:40AM

  • “One Score to Rule Them All” – Demystifiying the Net Promoter Score by Dr. Simon Fifer & Dr. Jorge Arana (Institute for Choice): [PDF] | [VIDEO]

12:00PM

  • Big Data Isn’t Enough by Bill McMurray & Timothy Pales (Qualtrics): [PDF] | [VIDEO]

 

TRACK 2: TRANSFORMATION & SUCCESS

11:00AM

  • Applying Frugal Innovation to the World of Market Research by Pravin Shekar (Krea): [PDF]

11:20AM

  • Research Finally Gets It: Cheaper. Faster. Good Enough. by Stephen Phillips (ZappiStore): [PDF]

11:40AM

  • Retail Futures with the Consulting Consumer by Erica Van Lieven (Direction First) & Jessica Senior (AMP Capital Shopping Centres): [PDF]

12:00PM

  • Harnessing Tech Trends for Insight Impact by James Fergusson (MDI): [PDF]

 

MODULE 5: THE FUTURE IS UNEVENLY DISTRIBUTED

TRACK 1: NONCONSCIOUS MEASUREMENT

2:00PM

  • Behavioral Economics: Can We Really Influence Patient Behavior or Is It Just Another Fad? by Mike Daniels (BE Architects): [PDF] | [VIDEO]

2:20PM

  • Using Neuro Tools to Uncover Emotional Motivators by Elisa Adams (Sprout Research): [PDF] | [VIDEO]

3:00PM

  • Facing the Future: Facial Imaging Applications for Tomorrow’s Research Needs by Alastair Gordon (Gordon McCallum): [PDF] | [VIDEO]

3:20PM

  • Getting to the core of Brand esSense: Visual Thinking in Research by Neil Gains (TapestryWorks): [PDF] | [VIDEO]

 

TRACK 2: DELIVERING ON DELIVERABLES

2:00PM

  • StoryTelling: Everybody is Talking About It by Heath Adams (Dapresy): [PDF]

2:20PM

  • Researcher Extreme Makeover – From Geek to Sleek… by Sally Joubert (Luma Research): [PDF]

2:40PM

  • Reframing the Value Exchange: iBeacons & Theme Park Visitor Experience by Ben Sullivan (Potentiate): [PDF]