Pravin Shekar to bring Indian Innovation to IIeX in Sydney

Pravin Shekar

Pravin Shekar is the CEO of Krea, a serial entrepreneur, has served for four years on ESOMAR’s Council, and is in constant demand around the world as a speaker and facilitator.

One of Pravin’s recent themes, which he explores in his innovative mini- book, which you will see in Sydney, is based on Jugaad – a philosophy developed in India that can best be expressed as frugal innovation. As Pravin makes clear, market research has plenty to learn from frugal innovation.

Pravin will also be joining in a master class session with two more global stars, Annie Pettit and Dave McCaughan, to share tips and answer questions about how to develop a personal brand through being heard in a noisy world.